Campaign Strategy
Discover the latest tips and technical information for the Amplified campaign strategy and media planning tool.
Product explanation
How to use
- How to fill in the Media planner campaign template
- How do I upload my media plan?
- Can I edit the media plan template with my own channels?
- What is the scenario planning tool?
- What's the difference between AASR and AASI?
- What is Long-term Lift (LTL)?
- What is Short Term Lift (STL)?
- How does minimum channel spend work?
- What is campaign tolerance and how does it work?
- What are Reach Curve calculations and how do they work?
- What am I allowed to do with the data?
- Who sees the data I put in to the Amplified Platform? Can I keep it confidential?
- How do I change my Amplified Platform login email?
- I can’t remember my Amplified Platform password