--- title: How do you track people’s gaze? description: Want to know how we track people's gaze when it comes to advertising and attention measurement? Discover more here. --- [Skip to content](https://help.amplifiedintelligence.com.au/migration/how-do-you-track-peoples-gaze#main-content) English Show submenu for translations ![Amplified logo](https://help.amplifiedintelligence.com.au/hs-fs/hubfs/AMPLIFIED%20BRAND%20ASSETS/Email%20signature%20Amplified%20Logo.png?width=150&height=88&name=Email%20signature%20Amplified%20Logo.png) Open main navigation Close main navigation - English Show submenu for translations - Contact us Contact us How can we help you? - There are no suggestions because the search field is empty. 1. [Knowledge Base](https://help.amplifiedintelligence.com.au/migration?hsLang=en) 2. [Amplified FAQs](https://help.amplifiedintelligence.com.au/migration/amplified-faqs?hsLang=en) # How do you track people’s gaze? For mobile, our Blinq Collection App uses the front-facing camera on the participant’s phone. For TV, we use the back-facing camera on an iPhone/iPod, which sits on a tripod under the participant’s TV. It’s worth noting that a minimum double opt-in process is used for all data collection participants. No footage is collected without express permission. To find out more about our gaze tracking and data capture [contact Customer Success](mailto:support@amplifiedintelligence.com.au).  - [Amplified FAQs](https://help.amplifiedintelligence.com.au/migration/amplified-faqs?hsLang=en) - [Research Studies](https://help.amplifiedintelligence.com.au/migration/research-studies?hsLang=en#main-content) - [Product explanation](https://help.amplifiedintelligence.com.au/migration/research-studies?hsLang=en#product-explanation) - [How it works](https://help.amplifiedintelligence.com.au/migration/research-studies?hsLang=en#how-it-works) - [Data and Privacy](https://help.amplifiedintelligence.com.au/migration/research-studies?hsLang=en#data-and-privacy) - [Pricing](https://help.amplifiedintelligence.com.au/migration/research-studies?hsLang=en#pricing) - [Campaign Strategy](https://help.amplifiedintelligence.com.au/migration/campaign-strategy?hsLang=en#main-content) - [Product explanation](https://help.amplifiedintelligence.com.au/migration/campaign-strategy?hsLang=en#product-explanation) - [How to use](https://help.amplifiedintelligence.com.au/migration/campaign-strategy?hsLang=en#how-to-use) - [Compatibility](https://help.amplifiedintelligence.com.au/migration/campaign-strategy?hsLang=en#compatibility) - [Licencing](https://help.amplifiedintelligence.com.au/migration/campaign-strategy?hsLang=en#licencing) - [Live measurement](https://help.amplifiedintelligence.com.au/migration/live-measurement?hsLang=en#main-content) - [Product explanation](https://help.amplifiedintelligence.com.au/migration/live-measurement?hsLang=en#product-explanation) - [How it works](https://help.amplifiedintelligence.com.au/migration/live-measurement?hsLang=en#how-it-works) - [Compatibility](https://help.amplifiedintelligence.com.au/migration/live-measurement?hsLang=en#compatibility) - [Licencing](https://help.amplifiedintelligence.com.au/migration/live-measurement?hsLang=en#licencing) - [Data and Privacy](https://help.amplifiedintelligence.com.au/migration/data-and-privacy?hsLang=en) [![Amplified logo](https://help.amplifiedintelligence.com.au/hs-fs/hubfs/AMPLIFIED%20BRAND%20ASSETS/Email%20signature%20Amplified%20Logo.png?width=150&height=88&name=Email%20signature%20Amplified%20Logo.png "Amplified logo")](http://amplified.co) [mailto:email@email.com](mailto:email@email.com) Copyright © 2026, Amplified