---
title: How does Live Measurement differ from other measurement tags?
description: How is attentionPROVE different to other measurement products in the market?
---

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3. [Product explanation](https://help.amplifiedintelligence.com.au/migration/live-measurement?hsLang=en#product-explanation)

# How does Live Measurement differ from other measurement tags?

Our Live Measurement tool is the only true human attention measurement tag in-market today that is able to provide real time campaign performance through an attention lens. It is the most sophisticated media tag that calculates real attention metrics across CTV, BVOD, open web and a host of open platform apps. 

Have more questions about how Live Measurement can work for your media campaigns?[Book a virtual call](https://www.amplified.co/connect/request-demo) to chat to our attention experts today.  

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    - [Product explanation](https://help.amplifiedintelligence.com.au/migration/live-measurement?hsLang=en#product-explanation)
    - [How it works](https://help.amplifiedintelligence.com.au/migration/live-measurement?hsLang=en#how-it-works)
    - [Compatibility](https://help.amplifiedintelligence.com.au/migration/live-measurement?hsLang=en#compatibility)
    - [Licencing](https://help.amplifiedintelligence.com.au/migration/live-measurement?hsLang=en#licencing)
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