attentionPROVE is effective in measuring attention performance across both display and video inventory where 3rd party measurement is supported. We support JavaScript tags capable of measuring display ad placements, and also OMID compatible video placements. In addition, we also support VAST video tags to measure placements where OMID is not supported.
Have more questions about how attentionPROVE can work for your media campaigns? Book a virtual call to chat to our attention experts today.