How do you track people’s gaze?

For mobile, our attentionTRACE Collection App uses the front-facing camera on the participant’s phone.

For TV, we use the back-facing camera on an iPhone/iPod, which sits on a tripod under the participant’s TV.

It’s worth noting that a minimum double opt-in process is used for all data collection participants.

No footage is collected without express permission.

To find out more about our gaze tracking and data capture contact Customer Success