For mobile, our attentionTRACE Collection App uses the front-facing camera on the participant’s phone.
For TV, we use the back-facing camera on an iPhone/iPod, which sits on a tripod under the participant’s TV.
It’s worth noting that a minimum double opt-in process is used for all data collection participants.
No footage is collected without express permission.
To find out more about our gaze tracking and data capture contact Customer Success.