Live measurement
Discover all of the FAQs and technical insights for our live attention measurement product.
Product explanation
- Is the data visible in real-time?
- How soon after implementing Live Measurement does it start providing insights?
- What outputs and metrics are available by using Live Measurement?
- What attention behaviours does Live Measurement capture?
- How does Live Measurement improve ROI?
- How does Live Measurement differ from other measurement tags?
How it works
- Is Live Measurement one universal tag or are separate tags to be applied each channel, media partner or targeting tactic?
- Can Live Measurement be added to active campaigns?
- In a responsive creative campaign, does Live Measurement provide attention metrics at a line item level or by creative asset?
- Can Live Measurement tags be applied across all assets?