What are Reach Curve calculations and how do they work?

The reach curve is a visual representation of campaign reach based on your budget, and the target rating point.

Within the reach curve comparison you will find the expected reach performance for each channel, and you can toggle between each of them by selecting your channel on the left hand side.

On the reach curve itself you will find each of the different scenarios that were generated plotted, so that you can compare the reach between each of these scenarios.