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Knowledge Base

attentionPROVE

attentionPROVE

Discover all of the FAQs and technical insights for our attentionPROVE measurement tag.

Product explanation

How does attentionPROVE differ from other measurement tags?

How does attentionPROVE improve ROI?

What attention behaviours does attentionPROVE capture?

What outputs and metrics are available by using attentionPROVE?

Is the data visible in real-time?

How soon after implementing attentionPROVE does it start providing insights?

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How it works

Is attentionPROVE one universal tag or are separate tags to be applied each channel, media partner or targeting tactic?

Can attentionPROVE be added to active campaigns?

In a responsive creative campaign, does attentionPROVE provide attention metrics at a line item level or by creative asset?

Can attentionPROVE tags be applied across all assets?

Compatibility

Are there any restrictions in working with 3rd party tech middleware?

What DSPs accept attentionPROVE tags?

What platforms is attentionPROVE compatible with?

Licencing

How much does attentionPROVE cost?

What is the minimum volume of impressions required to be provided valuable insights?